PINS West Yorkshire Event
Wednesday 25 February 2009, 07.30-09.00, Organiser: Leeds White Rose Rotary Club and Last Cawthra Feather
An insight into how firms can develop a social conscience through ethical branding and people strategies
Venue: Club LS1, 3 Albion Place, Leeds, LS1 6JL
Speaker: Cristina Talens and Mike Riley
This informative presentation will give an insight into the success of the Bettys and Yorkshire Tea brands and their simple but key policies on ethical trading, which all businesses can employ. In particular they will focus on: • Ethical trading based on social auditing and development projects • How to save a rainforest! • Their approach to staff involvement in the local community and how it supports and impacts upon the working environment
No charge
Contact: Michelle Render, michelle.render@yorkplace.com
